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Tesla made one major innovation. They realized that people will buy an electric car for $100,000. That's really it! They have an attractive and very good car, but it is market innovation that is Tesla's essential advantage.
1: http://www.amazon.com/NCR18650B-3400mAh-Rechargeable-Battery...
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Disclaimer: I work for GM, but not on this product, and any opinions are my own.
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What is really going to be interesting is how well other car companies can build EC cars. I personally like the look of the tesla model 3 way better and at a similar price point, it is a no brainier to get a tesla for me (if I had the money). Also, I'm really interested in autonomous driving and tesla seems to be far ahead (I know lots of companies are catching up but autonomous driving is still in the higher end models.
(Replying to PARENT post)
I thought Tesla had an advantage on battery tech and/or production that meant the competition had to produce vastly inferior (on range) cars, such as the leaf/i3 etc.
If GM can produce a 200+ mile range EV at this cost, then Toyota, VW or BMW should soon be able to produce a good 200+ mile EV at a competitive price.