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I strongly suspect that many Bing users are similarly borderline computer-illiterate, and just use Bing because it's the default.
The same probably goes for many Google users, a lot of whom were probably tricked by some software they installed that had a tiny checkmark and small print telling them it was going to install Chrome and make Google their home page.
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Competition in this space has never been more important, in particular in light of recent news of censorship from google and various big companies.
Although I personally use DDG I applaud anyone that tries to compete with google and I hope that Microsoft won't give up on Bing.
Edit: typos
(Replying to PARENT post)
* The Amazon Echo uses Bing as it's default search engine, which almost certainly explains why the US has so much larger usage than other countries (since Amazon is so big in the US).
* Windows' search bar feature searches the internet by default with Bing. As an aside, it's interesting to me how bad the backlash was on Canonical for doing this a few years ago, but it appears most Windows users don't care.
* Edge uses Bing by default, and a not-insignificant number of internet users likely don't know (or care) to change their default search engine. Hell, some people probably just Bing "google" and then use Google. I've seen my grandparents do that before.
So really these statistics seem to be quite misleading.
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Hi, my name is thanatropism and on occasion I look at pornography. Throw eggs at will.
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They'll be at a billion queries per month early next year most likely.
1/12 the size of bing may not sound like much, but I believe it's still run by just a few fulltime employees (fair amount of part-timers). Plus DDG isn't burning a billion dollars a year to compete with Google.
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I don't trust those numbers at all.
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Just this last year I've added Bing to my [hardcoded] homepage and found two 'things' that I've been hard-pushed for literally years to find a non-American/German supplier for.
It's fashionable and fun to bash Microsoft, but I can't say I'm much-amused by the utter stranglehold Google has on my internet usage otherwise (my fault, I know).
Let's give Bing a chance.
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However, it might be more to Google's benefit to say nothing and use this as evidence of not having a dominant majority share if there is a monopoly lawsuit against them in the US. In fact, I suspect that losing the Firefox search default might actually be beneficial to Google for the same reason.
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Or in this case, haven't bothered to switch to Google on IE/Edge?
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Add the total lack of additional features (not too long ago it lacked even a simple calculator, or at least failed to reliably show it) results in what is simply a very poor user experience for any user. My very much tech-illiterate relatives can only articulate to ask why the βsearch in their new computerβ is so bad they always have to manually go to Google after almost any query.
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On the other hand, Google makes waaaaay too many assumptions about what I want. When I really want to scour the internet.
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They also give rewards so I get my $5 voucher every few months which is handy.
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* Bing.com web searches
* Yahoo.com search engine backend
* DuckDuckGo.com search engine source
* Windows Start Bar results
* Default search engine for IE/Edge
* Default search engine backend for Firefox
* Amazon Echo web searches
* Siri web searches
* Facebook search bar web searches
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I know that my experiments with bing search ads were cheap but so low volume that it wasn't even worth bothering with.
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(I'm talking about real research, not SEO)
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And Microsoft research is far superior compared to others. Just look how many people with h-index 50+ does work at Microsoft and compare it with Google.
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(If you have a Windows computer with default privacy settings, press the Start key; type a few letters. You just "searched" Bing)