(Replying to PARENT post)
Sinclair Broadcasting owns local stations, most likely at least one near you: http://sbgi.net/tv-stations/
Scripps I believe is a bit smaller, but also owns a lot of local stations: https://scripps.com/our-brands/local-media/
So if Sinclair and Scripps both run the same newswire story, for instance, that is a country full of people getting it through their local -- often "most trusted" -- news station. A lot of stations get the "final say" on what does and doesn't run, but sometimes they do not.
Wikipedia entry for "Video news release": https://en.wikipedia.org/wiki/Video_news_release
Wikipedia entry for "Satellite media tour": https://en.wikipedia.org/wiki/Satellite_media_tour
And finally: https://en.wikipedia.org/wiki/Media_literacy
(Replying to PARENT post)
Having it completely produced by the subject isn’t a big leap from the current situation with many publishers and reporters.
There seems to be very little news which isn’t engineered to benefit one group or another. In other words real, objective, and independent reporting seems to be quite rare, and the mistaken expectation that most news is exactly that seems to be very common.
(Replying to PARENT post)
There are companies like Sinclair and Scripps that produce and purchase news segments, and then run them in their own markets, and sometimes these companies will literally BUY news from companies that the news is about! And those companies, sometimes marketing or PR companies, are telling their own stories. It's "white label news". I guess the equivalent is what we call "advertorials" online?