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To be on the safe side may imply to really check that the containers do not contain such molecules.
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1964 technology for automated fast food: AMFare: [2]
[1] https://www.alibaba.com/product-detail/Commercial-Wok-machin...
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One huge frustration I've had as a customer is the unavailability of healthy fast food. I spent five months in Berkeley and ate at Sweetgreen all the time.
Now, I'm back in Columbia, SC where I work at a large university. If there was a Sweetgreen, or something similar, near campus then I would eat there 1-2x a week.
So I'm hoping that your efforts will lead to healthy and fast restaurants opening in places where they aren't currently viable.
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You would still need proper permits/licenses and real estate/rent. Insurance. Utilities.
The prep and cooking of the ingredients still needs to be done, and then those items transported in a chilled/heated manner for food safety.
And if there are perishable goods like produce or meat, the machine will need to be thoroughly cleaned and sanitized regularly, which would require labor, a sink, etc. Unsold food at the end of the day needs to be stored/chilled properly back at the central kitchen. Ingredients will need reloading, machines may get jammed, etc. So it doesnโt seem like it will be labor-free.
Even in the best case scenario, like the sandwiches or muffins at Starbucks, or even deli items at the grocery store, the prices arenโt all that low, so I am curious to see if this can be done profitably.
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It sounds like you have really analyzed your cost models. It's really fascinating to see the breakdown of labor and rent.
Walmart and Amazon have proven that people respond to cost more than anything, even if there is evidence those purchasing choices weaken their local community businesses and tax collection.
But, having said that, if there were a way to pay $7 for a bowl that had an innovative way to bring innovation to local employment AND had robots doing things in trucks that didn't have to pay rental in downtown, I would happily pay for that bowl over a $4 one that removed the labor entirely. Just my $0.02
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I relate 100% to your problem statement. It's even harder if you have dietary restrictions you're trying to accommodate, for example non-dairy, gluten-free, or low-carb. You spend a lot of your life prepping food, paying a ton of money for the small number of fancy restaurants that serve what you want, or else compromise and eat food that isn't what you want to be eating.
If there was a low-carb robot kitchen in my neighborhood serving $5 meals I'd probably be visiting that 10-20 times a week.
I could see tech like this also helping in underserved communities where healthier food is not only not affordable, it's simply not available. Lowering the capital requirements and unit cost could mean a better supply of healthier meals in neighborhoods that currently have few choices.
That being said, it's hard not to also feel a tinge of concern when reading announcements like this. Automation is coming for a _lot_ of jobs (in this case the ~14 million Americans who work in restaurants). I'm an optimist about such things, but I do also sense a concern that for a lot of people there aren't many "good jobs" left (where "good job" is defined by something that you could learn/train on the job without requiring special skills or higher education, and eventually make median income or better).
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Now combine it with something like this for the outlet/dispensing/sales:
https://en.wikipedia.org/wiki/FEBO
http://blog.brillianttrips.com/2009/07/febo-dutch-fast-food-...
https://www.alamy.com/stock-photo-fast-food-snack-automat-re...
I remember them from decades ago in the Netherlands, while being there, stoned, and having the munchies.
I felt like I've been transported into the future!
Food in the wall! How cool is that?
I'd guess the Japanese have something similar in their cities.
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Your goal of bringing healthy food more cheaply to people is great, but based on the other advantages this tech has, I think the price should be much closer. Eg if chipotle is selling it for $10, yours should be $8 or $9 not $5.
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How does last mile supply chain to deliver the pre-prepared ingredients work?
How does fresh/stale ingredients management work?
How cleaning of the insides of the machine work?
How frequently will it require servicing? Will the entire container go to service center (swap out the container without downtime for customers) or will a service crew visit to fix/service things at night?
Have you thought of doing this as a food truck? It might make things easier during the early days.
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If so, what do those details look like?
I'm curious about launching one of these in my area.
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This will be excellent for a certain type of person who likes cheap meals that are of the type that are simple to be assembled with robotic systems.
The holy grail here though I think is a cheeseburger or a pizza or a pasta bowl, which are so ubiquitous due to their immense popularity.
The TAM for bowls with lots of vegetables is a tiny fraction of that for less healthy food (that isn't expected to come all piled together in a single bowl, Patton Oswalt-style). It's probably better in a place like California where healthy food is more popular, and you have to walk before you can run, so I'm glad you're doing this in any case, but I imagine much of the market you're trying to eventually address either a) wants less healthy, more complicated food much of the time, or if they aren't in that group, b) isn't so price sensitive they care much about a $4 bowl vs an $8 bowl.
I could also be totally wrong about all of this, this is just my guess. It seems to me that in the wider market you're in (across the US) almost all of the super cheap food is also high in fat/salt/msg/sugar.
Maybe that's cost constraints, but maybe that's because the real volume is in junk food. It seems to me that the real value of robots is scale/volume, due to their nonlinear relationship of costs to output, unlike human labor, which is linear, and to eventually tackle that scale you'll need to be able to effectively and reliably produce the kind of hugely popular food types that do the most volume: the classic beeschurger and suchlike.
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Good luck with your startup.
What are "Mediterranean grain bowls"? I'm Greek (i.e. peak Mediterrannean) and I can't understand what that means. Could you share a few examples of the dishes on the menu?
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Are there any videos of the robots working? Or none yet due to the patent work?
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Besides the obvious difference that you're fully automated, I mean how will you avoid the trap of "Hey it's a lot easier to sell this food tech to others than to be in the restaurant operations business!"?
1: https://sf.eater.com/2019/7/23/20706270/eatsa-closed-tech-co...
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All of the automated restaurants Iโve visited were the same price as traditional restaurants.
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Edit: just saw it's mediterranean food. Cheers
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Good luck!
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Other startups that went this route found they still had to have a person on-site.
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> Prepared at KitchenTown by Chef Eric Minnich, former Chef de Cuisine of Michelin-starred Madera.
I thought robots were preparing the food? What's this about?
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Spending millions of dollars to create special-purpose robots that can make a grain bowl that can trivially be prepared by humans. The cost of the robot would exceed multiple years of annual salaries for a full restaurant of this nature. And you didn't even manage to eliminate the need for human employees: you still need employees to maintain and service the machine, to clean up the facilities, to stand by when the machine fails, and to drive the robots around. And those employees will also be more specialized, and thus more expensive to pay, then the cheap line workers they would theoretically be replacing. Plus, there's the central food kitchen where humans would be doing the bulk of the actual food prep work.
Your other statements support the idea that you guys don't actually know how restaurants (or restaurateurs) work, and you're acting like being Stanford grad students gives you some sort of amazing insight that nobody else in the restaurant industry has thought of before, like digital signage (which every new restaurant in the past few years already uses), or using food trucks in parking lots to avoid paying for rent (food trucks have been around for a decade), or partnering with restaurant chains and chefs (few if any of whom would partner with you because it would irrevocably damage their brands). And let's ignore the magically fuzzy math on how a special purpose grain bowl robot is somehow cheaper than spending 5 minutes on training somebody to put grains, then toppings, then sauce, or how spending millions on robots up-front before the restaurant succeeds is somehow financially more prudent then paying for labor costs on an operational basis where said labor can be increased or reduced as necessary.
Like most restaurant chains, we do the bulk of our prep in a central kitchen Yes, fast food restaurant chains do this. Not salad chains, because there's a limited shelf life for freshness once you prepare grains and greens. It's measured in minutes. Nobody wants to eat limp greens or stale grains. You've basically just stated that your food will never be fresh, and that's an absolute restaurant killer in the healthy food space.
eventually develop multiple concepts so each auto-kitchen rotates to a new menu on a regular cadence. Many restaurants have launched with this idea. Few stick with it, because food waste is the second biggest controllable expense after labor costs. Changing the menu regularly means more food waste.
So, all in all, you've just created a business model doomed to failure: high startup costs, high operational costs, high prices or unrealistic VC-funded below-market pricing, and stale food. This might work in the Bay Area, but it won't take off anywhere else.
My advice would be to pivot away from this "special purpose" grain bowl maker and make something useful. Like a general purpose arm that can do everything a human chef could do. That would be valuable.
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Turned out things didn't work out too well for Eatsa, but I think it was more due to errors in execution (hyper fast growth with nation-wide expansion, and lots of time and money spent on developing custom hardware) rather than a lack of product/market fit.
Best of luck to Mezli!
(Disclosure: former Eatsa employee)