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They can sell direct to consumers and capture more revenue. They have a vested interest in locking customers into their ecosystem, so they can sell at cost. Finally, they are trusted brands and can use their online stores to promote product.
A company like HP and Samsung would make most of their profits on the sale of the device. $200 tablets will never be profitable on their own, so unless you have another revenue stream, it's not worth doing.
That leaves cheap clone systems probably running Android with crappy build quality and nonexistent engineering.
You can be sure that Amazon noticed the frenzy over $99 Touchpads and the strong sales of the Nook color.
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I'm a bit concerned about what this will do to the real Android tablet market numbers. How many Touchpad buyers would have otherwise bought a low-end Android tablet? That market is already fragile enough without HP blowing out tablets well below cost. (It's not that different than the Borders liquidations hurting Barnes and Noble's numbers when they're already struggling.)
Oh, and when does the RIM Playbook fire sale start?
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I usually discount any argument that begins with name calling
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I'm surprised that the app store revenue would be "just a drop in the bucket" compared to the hardware revenue.
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huh, interested.
>(daringfireball.net)
Oh, nevermind.
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