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https://www.statista.com/statistics/454772/number-social-med...
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The word "culture" always had two meanings, a. what people in some collective do and b. "high culture", the stuff that is somehow supposed to reflect on human condition.
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In my country, where the same phenomenon happened ('divertissement' is now labelled 'culture'), I would say it was less than 10 years ago, perhaps closer to 5 years ago for a systematisation of the use.
During Covid-related lockdowns and other limitations, it reached new highs: how dared we limit access to the vital need which 'culture' is, how dared we forbid 'culture' people ('culture' producers (!)) to work for some time, and so on.
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In the western society "entertainment" is "culture". It is very hard to find real culture. In some countries bookstores are full with thrash. On radio and tv you get the same selection of mediocre till thrash offers. It is like free speach. You are "free" to speak but your voice is lost in 1000000 more voices. And if you finally are able to be heard, police comes at your door.
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