Management pays Kronos because they feel like there's no options, even though their product is terrible and can be easily duplicated. I know this because I attempted to do it years ago. I was tasked with working with a consultant from Kronos to implement their "time management" system. I was surprised/not-surprised when I saw how lame it was. But I couldn't keep quiet after I heard we were paying Kronos something like $250K (early 2000s; can't remember exact $$$ amount, but it was a lot). I told my bosses I could make the same system over a weekend, and support it myself. Management resisted at first (Kronos has certifications!), but then they told Kronos we're thinking about rolling our own, thinking Kronos would drop the price by a few bucks. Nope. Kronos threatened to sue, saying we were attempting to steal IP.

Wrong stock. That is the share price of an unrelated chemicals company.

UKG is privately held.

I gather there's a strong tie-in with SAP payroll stuff (at least in sunny NZ): several of the organisations I've worked with who moved to SAP payroll/employee management have also taken kronos for timesheeting. And since you can't get fired for choosing SAP, Kronos keeps getting customers

Their timeclock application is terrible.

The org I work for transitioned their Kronos from onsite to their multi-tenant cloud system. And it's been an absolute nightmare. Both software suites are a mess but transitioning to their cloud suite is like downgrading at least 10 years of upgrades.

I truly do not understand the stock price. People who know more about the market than me: What are the reasons not to short this?