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Sit looking at a scooter on a street in a city, and you'll see perhaps 10,000 people walk past the scooter before one person uses it.
So, in the 'go short distances' market, walking has 99.99% of the market, and the scooter industry has 0.01% market share.
In my view, that's a total failure. Scooter companies should have interviewed each person who walked past a scooter and asked themselves, why didn't that person use our product?
In many cases, it's a combination of cost, friction of setting up an app and account, and fear of something going wrong and being fined (for example, parking the scooter out of the operating zone).
Scooter companies should have solved all those issues. You should be able to use the scooter entirely for free, without an app or any registration, perhaps limited to 10 minutes or 5 mph.
Then, encourage people to pay for more time or more speed when they become accustomed to being able to get around quicker.
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That's the real issue at hand here. Scooters are light enough that someone can just buy one and carry it around with them all day. At $5+ a ride, it isn't long before people would rather just buy one of their own.
Bikes are at least large enough to be a hassle to carry around.
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Consider computers (and no, not cloud computers. Like normal office computers). There was a time when timesharing computers was popular, when computers were $100,000.
Similarly, back in high school, one local entrepreneur gave a talk to my school. He explained that 3d printers, while their costs were going down, were still too expensive to own. He predicted 10 years before 3d printers were popular for home labs (and it turns out he was right). In those 10 years, he made money by renting out university-level / research 3d Printers (no one wanted to buy $100,000+ printers anymore, everyone saw the writing on the wall and would rather rent), so the rental company did well, albeit only temporarily. (Overall, the talk was about "risk taking". In this case, the calculated risk that he'd make money before the business opportunity closed as 3d printers became cheaper)
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But these Bird scooters look like they're around $500? If you're using the thing like 2 or 3 times a day, it won't take long at $5 / ride before it makes more sense to just buy one for yourself.
(Replying to PARENT post)
It cost us probably $20 to go 3 blocks. It was not nearly as simple as scan to ride, ride, scan to park.
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Scooters-as-a-service can probably be a profitable business worth millions, but you had to be really out of touch to think it could be worth billions.
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See how they do social housing in Vienna (it's nice).
https://www.huduser.gov/portal/pdredge/pdr_edge_featd_articl...
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The math never made sense. They were too brittle to make the LTV turn profitable. Maybe people were hoping for subsidies?
Practicality-wise, they neither belonged to the sidewalk (too fast) or the road (can't deal with obstacles).
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So the vibe of cool cities like Santa Monica were totally ruined by these annoying "micromobility" startups, but also from a business standpoint, the idea also made no sense. All their pivots (in particular: what do you do with used scooters?), fell flat. With that said, I do know folks that worked at Bird (mostly ex-Uber or from the LA tech scene), and they were super smart, motivated, and driven people.
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As a middle-aged dude, I find them quite awkward to navigate and much prefer a car, and I have literally never seen an older person use them. Are people commuting with those? I guess it happens occassionally, but the predominant use case, at least in Germany, seems just-for-fun cruising. Probably not a powerful or frequent enough thing to justify lofty valuations, and given the externalities (cluttering sidewalks, or folks having to fish them out of lakes and rivers) probably a net negative for society, too.
Wouldn't like to see them banned out of principle, but I assume it'd make sense for cities to ask providers for some upfront deposit in case the provider can't ensure proper clean up etc...
(Replying to PARENT post)
Public communication does not need to bring profits, it needs to serve the citizens. If public communication limits need for parking space, limits traffic jams and polution, that's a win.
A number of cities introduced city-wide bike sharing networks that are paid, but subsidized. Sometimes it was more successful, sometimes less, but at least a few cities proved it can work. They can also work with the public transport card, removing the need for an app.
Maybe the same can be applied to scooters? With the current approach they'll disappear in a few years, as their prices are too high, but having to maintain and charge them daily adds a lot of operational costs.
(Replying to PARENT post)
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First, I think a lot of people fundamentally misunderstand the mandate of VCs. The firms themselves receive funding from limited partners, who are often very large pools like the California State Pension or Yale University. Those pools are almost all deployed into very low-risk asset classes, like bonds. A very small amount, say like 2-3% is invested in the PE/VC asset class, thereby diversifying and giving that fund some upside plays in their overall portfolio.
Now, because the VCs were given the mandate by their LPs to find home runs and not a bunch of singles and doubles, this changes the logic by which they make their decisions. You may have heard of the pejorative "lifestyle business" in this context, but it's the reason why a lot of small businesses or low-upside startups don't get funded: they just don't have enough TAM to justify a potential home-run outcome.
Second, if we look back to when Bird and Lime blew up, it was still very, very early for these businesses and their breakout trajectory probably didn't look all that dissimilar from other home runs. (Lots of analogues here: how did Clubhouse look in it's early metrics? Probably a lot like Facebook. HQ Trivia probably looked a lot like Zynga's first breakout game.) It's only in hindsight where you're able to look back and see that adoption wasn't what they thought and cities were more adverse to it and so on, but it doesn't mean the investment logic at the time was flawed -- it just means that it didn't work out. Again, any VC will tell you that they'd rather invest 100 times in something with a 1% chance of being Uber than invest in 100 mom-and-pop shops.
I'm sure many people will say "I guess, but it was obvious that they weren't going to make it!", to which I say, yeah, maybe. But it was probably obvious that Uber wasn't going to become Uber until they did; you only need to have in a portfolio to make it because you become A16Z or USV. And if the metrics from the first year look like Uber and the default gameplan is investment-driven, loss-heavy aggressive growth, then it doesn't seem like such a bad bet.
(Replying to PARENT post)
As a result, last fall, there were a total of about 25,000 scooters out clogging the streets, enough that the city administration decided to establish a city-wide limit of 8,000 scooters. This spring, the city kicked out all but three services: Voi, Tier, and Bolt.
As a consumer, I like scooters a lot, but market fragmentation was frustrating (one app for every service), and these days you can rarely even find a scooter when you need one. I ended up going back to using my bike.
(Replying to PARENT post)
One point I haven't seen here is the extent to which these things just littered cities; there's something of a "tragedy of the commons" type argument here.
Honestly, I'd be interested in favor of a bigger movement for individuals to hack and "steal" them for keeps.
(Note the quotes around steal, please. I am a lawyer and I do not believe I am inciting an illegal action because I believe there's a very strong legal argument as to their status as mislaid or abandoned property.)
(Replying to PARENT post)
This stuff must have failed there, but I wonder why it didn't displace a 50 cc motorbike. Storage capacity? Range? Ease of refuel?
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For the customer these scooters and bikes are cheaper than the bus at distances of 1 mile and at longer range if you value your own time.
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Hereβs a better idea: finance individual scooter purchases/leases as a business. Manufacturing will match actual not falsely inflated demand, and people will take better care, not just leave their scooter lying about on sidewalks and crosswalks.
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There are a lot of VCs just play the sheep and donβt seem to know shit. Iβm just curious what happens to bad VCs..
(Replying to PARENT post)
The idea of having a fast, easy, low emission and cheap way to get around short distances in a city without needing a car or having to bring a bike or similar is awesome.
Unfortunately, instead of solving the things citizens disliked about them (sidewalk parking/riding, inexperienced riders, rapid expansion) the companies decided they should just take the Uber approach and bulldoze any opposition with money. This made them a symbol of tech and gentrification for many, a symbol of growth and change for others, and aligned basically everyone in the city against them.