> A nice discount on most gadgets

Or 1 month of a life in a 3rd World country.

What's more important to us?

Turn it around (like this https://news.ycombinator.com/item?id=8457792) and this "problem" becomes a potential USP.

One issue could be that the $ argument won't work with 99% of users b/c they don't generate enough traffic (i.e. who really cares about, say, $5/month of revenue).

One way to solve it could be to pool the revenue and to position Tsu like this: "90% of revenue goes to a good cause of your choice (climate, humanitarian, etc.), not to 1 huge corporation"

Edit: Every profile would then get a "I Donated $x today" badge (visible publicly) as a feel-good engine. You could then convert the amount to real things like "I paid 2 meals in a 3rd World country today" or "planted 3 trees", depending on your choice of the cause.

You basically just described what everybody does with Google Ads: Click bots to click their own ads. So if Tsu displays Google ads, it will be Google's problem (or better: the advertisers' problem). (I don't work at Tsu.)

What $ amounts of "return" do you expect for us normal (non-Colbert) users?